Careers

Main Objectives

The Market Development Manager will play a key role in the future direction of the of the TrackX Orthopedic Trauma specialty line. The Market Development Manager will support continued profitable growth, diversification outside of the current concentration in spine and, expansion of relevant core competencies withing the company. The individual in this role reports to the Vice President – Business Development. The Market Development Specialist Manager will provide competent clinical and technical support to medical professionals and agent representatives in key development geographies to develop as a driver of market development plans.

Duties and Responsibilities

• Responsible for the development of field focused strategic market/product line business plans and marketing programs to support sales; identifies volume and strategic customers; and develops key partnerships
• Works closely with Marketing, Development, and Commercial teams to support procedures involving TrackX in the Orthopedic Trauma specialty.
• Aligns regularly with Marketing and Sales Leadership to achieve strategic company objectives.
• Actively participates in overall product strategy, research and development requirements for product portfolios
• Develops and manages direct relationships with Key Opinion Leader (KOL)'s, consultants and surgeons, to maximize portfolio adoption, including surgical case coverage, in-person and remote communications and interactions
• Assists Sales Agents, Surgeons, Operating Room Personnel, and Biomedical Departments with collection and dissemination of market-provided feedback.
• Actively participates in field-based core and advanced training to agents, field representatives and employees.
• Actively participates in development programs focused on surgeon and sales relationship building / management.
• Continuously increases knowledge of new developments within the assigned market as well as TrackX products to perform as a subject matter expert.
• Participates in company and industry events such as sales meetings, seminars, training programs, conventions, trade shows, etc. as requested.
• Executes post case Field Evaluations of local sales representative to drive professional development
• Creates, delivers, drives, and supports strategically defined field based sales training initiatives on strategic accounts
• Drives appropriate information on new product developments, new competitive products and selling strategies, and current applicable medical literature to the sales force
• Maintains all current certifications and vendor hospital credentialing.
• Adheres to written procedures for troubleshooting and support of TrackX products.
• Provides prompt and accurate complaint reports per the quality system requirements.
• Completes required administrative duties such as activity logs, travel reports, expense reports, etc. per established policies and procedures.
• Participate in process to provide best-fit alternative options to expand current core competencies. This will include the generation of intelligence derived by gathering and analyzing information by attending seminars, tradeshows, undertaking web research, compiling sales and customer input.
• Completes other duties as assigned.

Work Commitment

The Market Development Manager can expect regular overnight travel. As with most externally focused sales positions, the individual in this role should expect that a large percentage of their time would be spent outside the company. This individual needs to be flexible with extending hours and days of work, when necessary, to meet the needs of customers and associates at Res.

• Ability to travel up to 80 percent of the time

Required

• Typically requires a minimum of 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years' experience; or equivalent experience
• Experience in development, implementation and successful execution of plans to generate new business in targeted market segments and prospects
• Good proficiency in Microsoft Word, Excel, Smartsheet, Hubspot, Slack, and other internet based platforms
• Excellent written and oral communication skills
• Component part & assembly print reading skills

Personal Characteristics

• A pragmatic, energetic, self-starting and highly motivated achiever
• Ability to perform multiple tasks in a fast-paced, team focused environment
• Excellent interpersonal skills, highly ethical in their interactions
• Ability to discern key customer objections & intentions and, corresponding development of strategies to achieve business closure
• Ability to persevere when faced with obstacles
• Able to build and cultivate superior relationships with internal and external contacts
• Detail oriented, organized and self-assured
• Exceptional demonstrated technical skills and the ability to learn and apply knowledge regarding the orthopaedic trauma space
• Strong aptitude for visualizing and conceptualizing future market, prospect, and account needs and trends
• Strong listening skills
• Ability to think creatively
• Ability to set and meet deadlines

Job Description

At TrackX Technology Inc., we are proud and excited about the innovative products and services we provide and are looking for a highly skilled Marketing Manager to help us promote our product portfolio. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and our customer goals. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of communications, advertising, branding, digital marketing, and social media, as well as have experience working with and in the medical device field. If you have new and creative ways to make products shine, messaging pop and understand the end user, we want to connect.

Objectives

• Collaborate with the business team to uncover insights and strategies for developing and implementing marketing and branding for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth through lead generation
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure tracking, and other financial considerations
• Prepare marketing activity reports and metrics for measuring program success
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities

• Lead the development of our marketing strategies while working closely with customers, management, development teams, and distribution partners, to create an effective and efficient plan focused on growing audiences for our products and services
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
• Plan, attend and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, coordinating mailing lists, and providing post-event reports and analysis
• Maintain an LMS directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Create, maintain, and strengthen the organization's overall brand through all media avenues
• Manage print contractors and other promotional vendors
• Maintain strict confidentiality of sensitive information
• Simplify complex data into a user-friendly formats such as graphs, charts and other visual aids for customers and management
• Build a visual video and image library of new and existing products and procedures
• Create and manage engaging LinkedIn posts to grow the existing following and community
• Direct and update existing promotional videos, while outlining new video segments that are needed – update scripts and video shot lists

Skills and Qualifications

• Bachelor's degree in Marketing, Advertising, or Communications
• Successful track record in marketing roles and creating marketing campaigns
• Experience working with Medical Devices
• Excellent leadership, communication, and decision-making skills
• Experience with digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Website development

Preferred Qualifications

• Master's degree
• Proficiency with HTML, content management systems, customer relationship management (CRM) tools and design software
• Experience with Adobe Indesgin, Wordpress, HubSpot, Mailchimp, Buffer & Canva would be preferred
• Established portfolio of media and PR contacts
• Desire to grow professionally with ongoing education

Job Description

The Product Manager – Spine will be responsible for managing the Spine portfolio in the US for product development, U.S. sales activities, expectations related to development, and execution of the strategies throughout the Product's life cycle. Responsibilities will include but not be limited to coordinating the commercialization strategies for product development releases and launches, development of Education and Training activities, supporting the commercial activities in Spine surgery, the financial performance of the commercial product offering, and building brand recognition.

Essential Duties and Responsibilities

• Develops new products in conjunction with Marketing, Development and Sales Management personnel
• Proactively collaborates with internal teams/departments to promote a culture of inclusiveness and cooperation
• Manages day to day progress of product
• Manage all Spine field-based activities including trials and clinical support
• Participates in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products
• Coordinates technical product development, estimates of potential profits, and release to production specific to product line
• Collaborates with a wide variety of functional areas such as sales, development, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities
• Provides technical expertise and training to other departments in support of product development.
• Conducts marketing analysis to develop product definitions such as User Needs, Design Inputs and Design Outputs
• Develops and maintains a prioritized list of customer and market requirements for product
• Coordinates and develops marketing, sales, development, and financial plans for product line
• Provides financial and technical justification for product selection and definition
• Prepares product development objectives and schedules for all phases of product development and introduction to market
• Conducts market research and identifies and tracks market trends in company's industry
• Produces competitive analysis materials comparing product with its key competitors
• Identifies partnering opportunities for complementary third-party products to broaden company's product line
• Participates in key sales situations for the product
• Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out
• Provides expertise in particular product area and develops strategies and applicable portions of the company business plan
• Plans, organizes, and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources
• Manages resources to execute assigned programs
• Coordinates details of program within the organization with a wide range of functions and individuals
• Coordinates product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment
• Provides continuing product surveillance and management of established product to obtain financial objectives
• Responsible for tracking product development through the development process from product concept, design, prototype to actual release by resolving issues that arise
• Drives and champions development requirements and ensures that project risk is minimized. Submits reports and status updates to senior management
• Determines the initial production quantities and twelve-month moving forecast
• Acts as the primary interface with assigned customers and its agents for all matters
• Responsible for maintaining communication with the customer to maintain and control project scope as applies to defined design, budget, quality and schedule agreements
• Provide technical assistance with complex customer issues as well as consulting services to streamline customer internal management processes
• Confers with project staff to outline/negotiate work plans, assign duties and responsibilities, determine schedules and define scope of authority
• Establishes project plans, scope of work and accompanying definitions
• Prepares technical and financial reviews of the assigned projects and presents information to Senior Manager as required
• Prioritize staff workloads in order to meet customer needs/objectives in all areas
• Develop and train staff to ensure high skill levels
• Directs and coordinates the activities of project team personnel (engineering, manufacturing, procurement, marketing and quality) to ensure projects progress on schedule and within prescribed budget
• Performs market analysis, product strategy and research and development
• Conducts surgeon and sales rep product and procedure training with Education manager and Account managers. Collaborates with a wide variety of functional areas such as sales, development, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities
• Responsible for ensuring that all customer requirements are met including the monitoring of test reports, documentation of instructions, etc.
• Defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels
• Coordinates with the Marketing manager for trade shows and other key marketing events
• Establish and maintain relationships with Spine KOL's
• Other duties as assigned by manager
• Required Travel up to 50% (Raleigh/Durham/Chapel Hill based)

Knowledge and Skill Requirements/Specialized Courses and/or Training

• Strong comfort level in a clinical setting (operating rooms, hospitals, etc.)
• Knowledge of spine surgical procedures as performed by Neuro and Orthopedic surgeons
• Knowledge of endoscopic spine products and procedures preferred
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills
• Ability to work on multiple projects with tight deadlines
• Demonstrated ability to lead and influence both internal and external stakeholders while creating good rapport
• Ability to consistently produce accurate, professional work
• Self-starter with the ability to show significant initiative in problem resolution
• High energy level with strong people skills and a positive attitude
• Ability to thrive in a high-intensity environment
• Excellent public speaking and presentation skills are required
• Ability to work with cadaveric specimens is required

Education and Experience

• Bachelor's degree required, preferably in business, engineering or clinical
• Master's degree preferred.
• Five or more years' experience in one of the following required: medical device product development and/or product management and sales/sales management and/or marketing experience
• Spine experience highly preferred
• Understanding of all functions involved in development, production, and marketing of product is preferred
• Proven ability to travel for past positions preferred

Machine, Tools, and/or Equipment Skills

• Computer proficiency in all Microsoft Office applications, PC and various and specialized software
• Smartsheet, Slack, Hubspot experience is a plus
• Must be proficient with the use of orthopedic power tools and surgical hand instrumentation

Job Description

We are searching for a highly qualified marketing coordinator. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

• Assist in the development and implementation of the company's brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Responsibilities

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
• Create, maintain, and strengthen the organization's overall brand through all media avenues.
• Manage print contractors and other promotional vendors.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.

Skills and Qualifications

• Bachelor's degree in marketing, advertising, or communications
• Past work experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Ability and eagerness to travel to meetings, events, conferences, and tradeshows

Preferred Qualifications

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience working with budgets and forecasting

Salary: $45,000 - $55,000 Based on qualifications and experience